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PRESS RELEASES

IN THE NEWS
Oct 18, 2009
AACVB prepares for 2010 boost

According to the Asian Association of Convention and Visitor Bureau (AACVB), the Asian MICE market is set to benefit from improving market conditions in 2010 as the world starts to emerge from recession.

ICCA statistics show that between 1998 and 2007 Asia and the Middle East’s market share of all global association meetings rose from 15.2% to 18.8%, second only to Europe which recorded a market share of 55.7%. Considering Asia’s massive population and the rise of India and China, there is still therefore huge potential for further relative growth.

Placing cooperation before competition for the benefit of Asia’s MICE industry as a whole, AACVB aims to increase Asia’s market share of conventions by 20% in five years. Following its successful re-launch at IMEX 2009 in Frankfurt, AACVB has moved fast to turn this vision into action.

AACVB’s eight national MICE promotion bodies have agreed on a new action plan which is systematic, ambitious and inclusive, reflecting a commitment to cooperation and global standards of excellence. At its September meeting in Kuala Lumpur, AACVB executives established four task forces:

  • Task Force 1 - Statistics, data collection / exchange and website
  • Task Force 2 - Marketing and branding
  • Task Force 3 - Training and education
  • Task Force 4- Membership drive.
  • Long-term thinking - focus on sustainable practices

AACVB’s short terms strategies (Taskforces 2 & 4) include a continuation of AACVB’s “Strong Asia” MICE promotion campaign, following the success of the AACVB relaunch in IMEX last May. Preparations are under way to hold a series of press conference roadshows at key tradeshows worldwide, in order to raise awareness of Asia as a globally preferred MICE destination. In addition, one on one meetings are to be held with potential new members across Asia to broaden AACVB’s representation and membership base.

Long terms strategies (Task Forces 1 & 3) are designed to strengthen industry fundamentals to boost long term sustainability in Asia’s MICE industry. Professional development will be a key pillar in this initiative, since it is increasingly essential that Asia’s MICE professionals are trained to serve the world MICE market most efficiently.

AACVB Chairperson, Mrs Suprabha Moleeratanond of the Thailand Convention and Exhibition Bureau, commented that “Asia continues to be a major recipient of FDI for many multinational corporations in the region, and so we expect business travel within and to Asia to continue to grow at a rapid pace. AACVB has set itself the goal to raise professional standards and encourage partnerships among our members across the region. We are confident that over the next few years, our strategies and activities will contribute towards a more unified approach and a more resilient, innovative and competitive MICE industry in Asia.”

IN THE NEWS
Oct 18, 2009
AACVB prepares for 2010 boost

According to the Asian Association of Convention and Visitor Bureau (AACVB), the Asian MICE market is set to benefit from improving market conditions in 2010 as the world starts to emerge from recession.

ICCA statistics show that between 1998 and 2007 Asia and the Middle East’s market share of all global association meetings rose from 15.2% to 18.8%, second only to Europe which recorded a market share of 55.7%. Considering Asia’s massive population and the rise of India and China, there is still therefore huge potential for further relative growth.

Placing cooperation before competition for the benefit of Asia’s MICE industry as a whole, AACVB aims to increase Asia’s market share of conventions by 20% in five years. Following its successful re-launch at IMEX 2009 in Frankfurt, AACVB has moved fast to turn this vision into action.

AACVB’s eight national MICE promotion bodies have agreed on a new action plan which is systematic, ambitious and inclusive, reflecting a commitment to cooperation and global standards of excellence. At its September meeting in Kuala Lumpur, AACVB executives established four task forces:

  • Task Force 1 - Statistics, data collection / exchange and website
  • Task Force 2 - Marketing and branding
  • Task Force 3 - Training and education
  • Task Force 4- Membership drive.
  • Long-term thinking - focus on sustainable practices

AACVB’s short terms strategies (Taskforces 2 & 4) include a continuation of AACVB’s “Strong Asia” MICE promotion campaign, following the success of the AACVB relaunch in IMEX last May. Preparations are under way to hold a series of press conference roadshows at key tradeshows worldwide, in order to raise awareness of Asia as a globally preferred MICE destination. In addition, one on one meetings are to be held with potential new members across Asia to broaden AACVB’s representation and membership base.

Long terms strategies (Task Forces 1 & 3) are designed to strengthen industry fundamentals to boost long term sustainability in Asia’s MICE industry. Professional development will be a key pillar in this initiative, since it is increasingly essential that Asia’s MICE professionals are trained to serve the world MICE market most efficiently.

AACVB Chairperson, Mrs Suprabha Moleeratanond of the Thailand Convention and Exhibition Bureau, commented that “Asia continues to be a major recipient of FDI for many multinational corporations in the region, and so we expect business travel within and to Asia to continue to grow at a rapid pace. AACVB has set itself the goal to raise professional standards and encourage partnerships among our members across the region. We are confident that over the next few years, our strategies and activities will contribute towards a more unified approach and a more resilient, innovative and competitive MICE industry in Asia.”